Collaborative Ai directing is starting to look awesome.

Instead of commissioning an Ai video spot, get to co-create one.

My name is Amr Assaid, a Dutch-Egyptian director based in Amsterdam. When I partner with CEOs, CMOs & ECDs, I translate their vision into impeccable, brand-sensitive Ai videos. Not mere execution, this is directing Ai workflows with the insight of someone who understands what each Ai model is capable of, and where human judgment is irreplaceable, using the same directorial evaluation muscle I’ve used on-set for many years.

What you get? An Ai-campaign that has a human nervous system running through it. It comes complete with cultural nuance, strategic intent, deliberate aesthetic, rapid prototyping.

Fifteen years in brand consultancy; five directing TVCs; two as Creative Producer at Netflix EMEA. Recent work includes Colgate, Showmax, the Premier League, and Manchester City. I work across Amsterdam, the Gulf, and Cairo — markets I know from the inside, not from a brief.

For agencies, brands, and streamers who need content that feels directed, not generated. Currently working on my first Ai Original Series & exploring Agentic Ai.

amr@thislooksawesome.com